07 — 90-Day Plan
The 90-Day Pilot
Validate the economics, then earn the right to scale.
1Days 1–30
Validate
- —Validate tracking
- —Establish paid acquisition baseline
- —Test dealership BDC ICP
- —Launch Meta, Search and controlled LinkedIn tests
- —Test Free Trial vs VSL
- —Identify initial creative signals
Primary outcome
Reliable baseline data.
Target from the live model
Hold spend at $10,000 and prove 6.7 customers / month at $1,511 blended CAC.
2Days 31–60
Optimize
- —Reallocate budget toward qualified pipeline
- —Cut weak audiences
- —Iterate winning creative angles
- —Improve funnel conversion
- —Analyze lead quality with sales feedback
- —Establish initial CAC benchmark
Primary outcome
Identify repeatable acquisition patterns.
Target from the live model
Move blended CAC to ≤ $2,100 — today this split implies $1,511.
3Days 61–90
Scale
- —Increase budget behind validated combinations
- —Expand winning creative
- —Strengthen retargeting
- —Test adjacent audiences
- —Monitor CAC as spend increases
- —Build the next-quarter scaling plan
Primary outcome
A validated paid growth engine or a clear diagnosis of what must change before scaling.
Target from the live model
$21,500 / month at $1,500 CAC closes the 43-store gap by EOY.
Decision Framework
SCALEModel says
- CAC within economic target
- Strong customer quality
- Acceptable payback
- Enough conversion data
ITERATE
- Promising signals
- CAC slightly above target
- Creative/funnel opportunity exists
- More data needed
PAUSE
- CAC materially above sustainable economics
- Poor lead/customer quality
- No improvement after meaningful testing volume
Primary optimization hierarchy
- 1
- 2
- 3
- 4
- 5
- 6
- 7
Do not make a decision solely from CTR, CPC or CPL.
Current model read: $1,511 blended CAC · 2.4 mo · scale