Creative Testing Engine
Angles are judged by customers and CAC — not clicks.
“Your BDC handled 1,000 calls last month. How many did your manager actually hear?”
Purpose — Expose the management visibility problem.
“Your CRM tells you the appointment wasn't booked. It doesn't tell you why.”
Purpose — Position CallGradeIQ as the missing layer between activity metrics and conversation quality.
“Stop coaching your BDC from random call samples.”
Purpose — Challenge the traditional manual QA/coaching process.
“Give us 25 calls. We'll show you what your BDC manager is missing.”
Purpose — Connect the pain directly to the free trial.
Budget and lead numbers come from the live Meta allocation and funnel assumptions. The CTR index per angle is a hypothesis, not a measured result — actuals replace it once each angle has meaningful spend behind it.