02 — Growth Forecast
Growth Scenario Model
Model the economics before scaling the media.
Modeling assumptions
custom$10,000
$1,500
Auto-set from ad spend — uncheck the box above to edit manually.
$900
70%
3 mo
Starting point (known): 7 stores · $6,300 MRR
Expected Customers / Month
6.7
Scenario estimate
$6,000
Scenario estimate
$1,500
Scenario estimate
2.4 mo
Scenario estimate
Projected EOY Customers
27
Scenario estimate
Projected EOY MRR
$24.3K
Scenario estimate
Projected MRR trajectory
Scenario estimateMonthly gross profit from new customers: $4,200Target MRR band: $55K–$70K
Scenario estimate
2.4 months
≤ 3 mo3–4 mo> 4 mo
Where this spend goes
Edit channel splitmeta · 55%
$5,500
3.7 customers · $1,500 CAC · 2.4 mo payback
google · 30%
$3,000
2.2 customers · $1,350 CAC · 2.1 mo payback
linkedin · 15%
$1,500
0.8 customers · $1,875 CAC · 3.0 mo payback
This split implies a blended CAC of $1,511 — $11 worse than the $1,500 assumed above.
Modeled outputs are scenario estimates based on the assumptions above — not guaranteed results. Projections assume constant CAC and do not include churn.